Fractional Executive Leadership · Consumer Brands · CPG · PE-Backed

The Operator Your Brand Needs Right Now.

Rayne Pacek is a fractional CMO, COO, and CEO who steps into PE-backed and founder-led consumer brands at critical inflection points — and delivers measurable results within 90 days. No onboarding lag. No learning curve. Just a proven operator in the seat.

$2B

Enterprise Transformation

$180MM

P&L Turnaround

$100MM

Growth Pathway

$1B

Revenue Stabilized

100+

Brand Launches & Relaunches

Clients: Who I Work With

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    Private Equity & VC Firms

    Portfolio companies need a proven operator — not another advisor. I work directly with operating partners and management teams to diagnose gaps, reset strategy, and drive the value creation plan. Fast.

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    Founder-Led Brands

    You've built something real. Now you need the infrastructure, team, and go-to-market to scale it. I bring the enterprise playbook to founder-led companies — without the enterprise price tag or timeline.

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    Fortune 500 & Mid-Market

    Interim and fractional CMO or COO coverage for leadership transitions, maternity leave, or transformation surge capacity. Your business keeps moving. Nothing gets lost.

Impact: What I Deliver In 90 Days

  • Magnifying Glass

    Performance Diagnosis

    A clear-eyed view of what's actually broken — revenue decline, margin erosion, market share loss — with a prioritized action plan, not a deck full of frameworks.

  • Compass

    Brand Strategy & GTM Reset

    Rebuilt positioning, go-to-market systems, and revenue infrastructure. KPIs installed from day one so results are measurable from week one.

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    Growth Acceleration

    Top-line growth across DTC, retail, and digital channels — with margin protection built in, not bolted on after the fact.

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    Leadership Continuity

    A steady C-suite presence during transitions, exits, or coverage gaps so the business never loses momentum while the search is ongoing.

  • Enterprise Transformation

    ENTERPRISE TRANSFORMATION

    $2B Rebrand

    Covanta → Reworld | Enterprise Transformation

    Chief Marketing Officer

    As CMO, led the complete enterprise rebrand of a $2B company — new name, identity, and market positioning — across 100+ facilities in 8 months. Achieved 73% brand awareness within one year, nearly matching 75% legacy brand awareness built over decades.

    Result: Full enterprise transformation delivered on time, at scale, with measurable market impact.

  • Turnaround

    Campbell's Milano Cookies

    Campbell's — Milano Cookies | Turnaround

    Diagnosed and reversed a persistent multi-year sales decline for a $180M P&L. Rebuilt brand strategy, consumer targeting, and go-to-market execution from the ground up.

    Result: +20% sales growth. +3% household penetration.

  • Revenue Stabilization

    Johnson & Johnson — ACUVUE

    Stabilized and grew a $1B revenue brand in a category declining at –7%. Overhauled CRM infrastructure, loyalty programming, and precision consumer targeting.

    Result: +2.2% growth against a deeply negative category trend.

  • Growth Strategy

    Savannah Bee Company

    Savannah Bee Company | Growth Strategy & Operating Advisory

    Serving as embedded operating advisor to a founder-led heritage brand. Leading SKU rationalization, consumer research and national retail expansion strategy.

    Result: $100M growth pathway established for 2028. Brand repositioned for premium retail.

  • DTC & eCommerce Build

    NeoStrata & Exuviance

    Built the company's first eCommerce and Amazon P&Ls from zero — including channel architecture, operational infrastructure, and performance marketing systems.

    Result: 17% brand growth. AOV up $8. Cart abandonment reduced by 10 percentage points.

  • Founder & CEO

    Diamond Dots

    Co-founded and operated a consumer jewelry brand from concept to market. Owned all functions — strategy, brand, P&L, eCommerce, PR, and retail — launching a new category with strong press and retail traction.

  • ENTERPRISE GROWTH

    Castrol (BP) | Enterprise Growth & Partnership

    General Manager / VP of Marketing

    1B+ Impressions

    As GM/VP of Marketing, drove +2pt market share growth across the Americas and architected the category's first carbon-neutral NASCAR partnership — delivering unprecedented brand reach and cultural relevance.

    Result: +2pt share growth. 1B+ impressions. First carbon-neutral partnership in category.

  • BRAND TURNAROUND

    Garnier Fructis — L'Oréal | Brand Turnaround

    Assistant Vice President, Marketing

    +32% Sales Lift

    As AVP of Marketing, reversed a persistent sales decline for one of L'Oréal's largest mass hair care brands through an award-winning influencer strategy and precision consumer targeting.

    Result: +32% sales lift.

If your business is at an inflection point, let's talk.

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If your business is at an inflection point, let's talk. *

I work with a select number of clients at a time to ensure deep engagement and real results. Turnaround. Leadership gap. Growth plateau. Exit prep. If any of that sounds familiar, a 30-minute call is the right next step.

Schedule a 30-minute Call