When your brand is at an inflection point, you need more than a strategy deck. You need an operator.
I'm Rayne Pacek — fractional CMO, COO, and CEO, and the founder of RCP Advisory.
Across roles at Reworld, BP/Castrol, Johnson & Johnson, L'Oréal, and Campbell's Pepperidge Farm, I've held C-suite and senior executive positions inside some of the world's most demanding consumer brands. As CMO at Reworld, I led a $2B enterprise transformation — new name, new identity, measurable market impact — in eight months. As GM at BP/Castrol across the Americas, I drove market share growth in a mature, fiercely competitive category. At J&J, L'Oréal, and Campbell's, I built brands, turned around underperformers, and scaled teams.
I started RCP Advisory because PE-backed and founder-led companies rarely need another advisor. They need someone who will get in the seat, own the outcome, and deliver results — without a 6-month hiring process and a full-time executive salary.
Every engagement is built around one commitment: measurable results within 90 days.
Fortune 500 Pedigree. Founder Accountability. Fractional Cost.
