Strategic Brand & Growth Leadership for Transformative Businesses
RCP Advisory partners with founders, CEOs, and private equity leaders to drive brand transformation, digital acceleration, and measurable business growth.

About RCP Advisory, LLC

RCP Advisory is a strategic marketing and growth consultancy that provides fractional CMO and executive advisory support to brands at pivotal moments of evolution — from digital transformation and market expansion to turnarounds and go-to-market acceleration.

With deep experience across B2C, D2C, and B2B sectors — including beauty, food, lifestyle, and sustainability — we help organizations align brand, product, and performance to unlock scalable revenue and lasting impact.

Our approach combines data-driven insight, customer-centric strategy, and creative storytelling to build brands that connect culture with commercial performance.

At RCP Advisory, we don’t just provide strategy — we build systems, teams, and momentum that drive measurable results.

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CORE SERVICES

Brand Strategy & Market Expansion Repositioning brands, entering new markets, and driving customer-centric growth through insight-led strategy.

Digital Transformation & eCommerce Growth Modernizing go-to-market plans, optimizing acquisition and retention, and scaling omnichannel revenue engines.

Sustainability & Purpose-Driven Marketing Integrating ESG, mission, and social-impact storytelling to build brand trust and long-term relevance.

Business Turnaround & Growth Acceleration Revitalizing underperforming brands and architecting growth playbooks that unite teams and deliver measurable impact.

Corporate Restructuring & Change Management Leading organizations through rebrands, leadership transitions, and structural shifts with clarity and consistency.

And So Much More…

SELECT EXPERIENCE

  • Savannah Bee Company – Re-architected brand and eCommerce growth model to drive efficiency and position for $100 MM revenue target.

  • NeoStrata (Johnson & Johnson) – Scaled DTC and Amazon channels, launching a new eCommerce site that boosted AOV by $8 and reduced cart abandonment by 10 points.

  • Reworld (formerly Covanta) – Led $2 B rebrand in 8 months, achieving 73% awareness post-launch.

  • Castrol (BP) – Delivered +2 pt share growth across the Americas and launched carbon-neutral NASCAR partnership (1B+ impressions).

  • Garnier Fructis (L’Oréal)– Reversed sales decline and generated +32 % lift through award-winning influencer campaigns.

Let’s Build What’s Next

Interested in partnering?